BetterPrice vs Cently

Cently is another Capital One product - a coupon code extension that auto-applies promo codes at checkout. Same model as Honey, Coupert, and every other tool in that category. It works on the small slice of online shopping that involves a working coupon. For everything else, it does nothing.

The model has a ceiling

Coupon codes deliver 5–15% off when they work, on the retailers that have them. They cannot tell you the store itself is overpriced. They cannot suggest a different retailer where the same item is half the price.

BetterPrice operates earlier - on the product page, before you commit. It checks whether the same item is cheaper at a different retailer and shows you the gap instantly.

The honest answer

Cently is fine for what it does. But the bigger savings are not in the coupon code. They are in not buying from the overpriced store in the first place. BetterPrice catches that.

Frequently asked questions